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FrontM’s Strategic Investments Steer the Maritime Industry Towards Enhanced ESG

Apr 3, 2024

In a significant move underscoring the maritime industry’s commitment to digital innovation and crew welfare, FrontM, the maritime superapp platform company, announces the completion of a strategic funding round led by Motion Ventures with participation from MOL PLUS and Wilhelmsen.

The maritime industry stands at the threshold of a monumental shift, fuelled by the rise of digitalisation, the breakthrough of new-gen Low Earth Orbit (LEO) satellite connectivity and a concerted drive towards decarbonisation and adherence to environmental regulations. At the heart of this transformation is the industry’s reliance on its vast workforce, numbering 50 million across various ocean-related sectors, of which 2 million seafarers play a pivotal role in transporting 90% of the world’s trade.

Yet, as digital advancements reshape land-based operations, the maritime domain faces a growing disparity, struggling to allure the new generation of workers to choose seafaring as an equally attractive and the adventurous career it once was. This divergence underscores a looming ‘crew crisis,’ highlighting the urgent need for human skills sustainability to fill the gap and to achieve the 2030 ESG goals, with emphasis on the crucial ‘Social’ aspect.

This partnership marks a significant stride towards addressing these imperative needs, signalling a concerted effort to navigate the maritime industry towards a sustainable and digitally inclusive future.

FrontM is the industry’s first true superapp platform to revolutionise stakeholder collaboration, transform crew services and accelerate maritime digitalisation. With its unique app marketplace and low-code developer frameworks, FrontM brings a multitude of in-house and partner solutions together, to break silos and simplify the implementation of digital initiatives.

Today, the superapp platform delivers a unique suite of marketplace apps for maritime companies to prioritise crew connectivity and operate the ship as an extension of the shore. This ranges from crew healthcare enabling medical specialists to deliver comprehensive care, to crew training and skills development with social and just-in-time learning tools, crew entertainment with the industry’s first live IP-TV to bring the crew back to the mess room, together with crew social internet, video conferencing and virtual events.

Kiran Venkatesh, CEO of FrontM, expressed excitement about their new partnerships, saying, “Our collaboration with Motion Ventures, MOL PLUS and Wilhelmsen marks a pivotal moment towards realising our vision for a digitally connected maritime industry, fostering seamless collaboration and improved quality of life at sea for workforces. These strategic investments will catalyse the expansion of our partner integrations, enriching the app ecosystem and paving the way for future partnerships that are on our radar.”


The strategic partnerships will significantly scale FrontM’s superapp platform, already reaching an installed base of 1,000 vessels, with an additional 1,000 ships in the pipeline from MOL, Wilhelmsen and others. This expansion is poised to establish FrontM’s platform as the maritime industry’s quintessential gateway for solution providers to integrate into the superapp.

For industry leaders and strategic partners, FrontM’s Application Platform-as-a-Service model drives growth and differentiation with value-added, customer-centric solutions. This strategy steers away from the commoditisation trap. Embracing FrontM’s pre-integrated marketplace apps offers a compelling opportunity for maritime businesses to further innovate and enhance their competitive edge in the market.

Cliff Tan, Investment Principal at Motion Ventures, reflected on the investment’s significance, “Crew engagement is critical in the maritime industry for ensuring crew success, safety and wellbeing. FrontM’s superapp platform is revolutionising this space, offering a unique solution that allows maritime crews to connect and thrive, even in challenging conditions. Kiran and the team’s deep industry understanding and innovative technology set them apart, embodying what we consider the industry’s most forward-thinking solution. Our investment in FrontM underscores our commitment to elevating crew engagement standards, promising a future of enhanced productivity and wellbeing for crews worldwide.”

Nakul Malhotra, VP of Emerging Opportunities Portfolio at Wilhelmsen, Norway, says: “We are excited to be supporting FrontM’s journey in enhancing and simplifying the crew engagement space. The transformation of ship-shore interaction corresponds perfectly with the exponential expansion of connectivity offerings on board and we believe strongly in this direction and its potential.”

Takuya Sakamoto CEO of MOL PLUS, Japan, commented: “We have engaged in ongoing productive discussions with FrontM regarding the increasingly critical issues of crew engagement and healthcare within the ocean shipping industry. FrontM’s holistic approach is very seafarer-centric and is the primary reason we love their solution. We are happy to join other partners and shareholders on this exciting journey with FrontM. We commit to strong support from our maritime corporate standpoint”





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